The catalog engine for commerce.
Column by HyndBrain turns messy product data — spreadsheets, supplier exports, or raw images — into SEO-optimized, error-free, channel-ready catalogs, all through a simple chat. Built for Shopify, Amazon, Myntra, Ajio and more.
First 25 products free
Built for teams selling on
Like a catalog expert on chat.
Column works the way your sharpest ops teammate would — you set the goal, it handles the mapping, enrichment, and marketplace specs, and it asks when something’s unclear. Except it replies in seconds and is never out of office.
Brief it like a colleague
“Build a Myntra catalog from this file, split by category.” It takes it from there.
Changes course on the fly
New titles, new rules, a different channel mid-flow — it just adapts, everywhere at once.
Checks its work with you
Ambiguous SKU or a missing colour? It asks a sharp question instead of guessing wrong.
What makes it different.
Six things you won’t find in a spreadsheet or a template tool.
Skip the prep
Upload the messiest supplier file as-is — merged cells, stray tabs, odd layouts — and the agent reads it without a moment of cleanup.
One click in
Standard marketplaces come loaded, so you pick one and start processing conversationally in a single click — no template hunting, no setup.
Channel-perfect
Every field is validated and optimized against the exact rules, fields, and format of the marketplace you chose.
Just ask
Make bulk or targeted changes in plain language — “add fabric to every title,” “fix the colours on these forty rows” — with no find-replace and no re-uploads.
Your own channel
Add a marketplace of your own and the engine learns your master attributes and rules straight from the examples you provide.
Sounds like you
The more you work together, the more the agent absorbs your brand voice, so every catalog reads like you wrote it.
How it works.
Four steps from raw files to a channel-ready catalog — upload, select, process, review. Then a fifth step that makes the first four worth it.
Loose Word doc — titles in bold, sizes in a table, colours described in prose, three fonts, tracked changes still on…
titles are in column A pls
colours = column C, not B
MRP already includes GST
ignore the DRAFT tab
some sizes missing, sorry!
Bring any product data.
Spreadsheets, CSVs, supplier exports, PIM/ERP dumps, or just raw product images with SKUs. Send it as-is — no reformatting first.
Select the marketplace.
Choose one of the preconfigured standard marketplaces — Shopify, Amazon, Myntra, and more — or add your own custom marketplace with its own attributes and rules.
Map, enrich, validate, format.
Columns are mapped and normalized, attributes and SEO copy are enriched, six checks catch errors, and images are conformed to spec — automatically.
Review only what's flagged.
The whole catalog is validated automatically, then only the low-confidence fields and values outside the marketplace's rules are highlighted in yellow. You review just those flagged cells, not every row, cutting manual QC time by up to 95%.
From raw files to a live catalog — in minutes.
Steps 01–04 are the work. This is the payoff: catalogs that used to take weeks of manual cleanup now ship the same day, error-free, across every channel your buyers are on.
First 25 products free
Built for your category.
Attribute sets, rules, and formats tuned to how each vertical actually sells.
Fashion & Apparel
Consumer Electronics
Food & Beverage
Health, Beauty & Personal Care
Start free. Scale on a plan that fits.
New workspaces get 25 product credits free. After that, simple plans that grow with your catalog.
Starter
- Column mapping, enrichment & SEO
- Marketplace-ready bulk image editing
- One-click marketplace export
- Up to 3 users
Pro
- Everything in Starter
- Up to 10 users
Scale
- Everything in Pro
- Best per-product rate
- High-volume throughput
- Up to 50 users
Enterprise
- Everything in Scale
- Custom rules & taxonomies
- Priority support & onboarding
- Unlimited users
Prices in INR, exclusive of 18% GST · Annual billed once a year, credits drip monthly · 1 credit covers one product with up to 8 size variants (9–16 variants = 2 credits, 17–24 variants = 3) · Live pricing is shown inside the app.
Frequently asked questions
Ready to launch your catalog?
Stop losing weeks to product data. Get AI-powered, platform-ready listings that convert — your first 25 products are on us.